by Henry DeVries | Sep 27, 2010 | How-To Articles
Do you feel like a well-kept secret? You are not alone. When I survey professionals, entrepreneurs and consultants about their No. 1 lead generation challenge, two out of three say that not enough potential clients are aware of their firm. Some think the solution is...
by Henry DeVries | Sep 23, 2010 | Uncategorized
One of the best things professionals and consultants do to boost credibility and find prospective clients is to teach at a university or college extended studies program. I have taught marketing and public relations at the University of California San Diego Extension...
by Henry DeVries | Sep 22, 2010 | How-To Articles
Here is how a professional or consultant should promote their practice (and their books and speeches) with an online publicity campaign. The list was developed with the help of Jenny Lemmons and Ted Ehr, who will be speaking at my “Marketing With A Book Summit” on...
by Henry DeVries | Sep 19, 2010 | How-To Articles
If you are looking to watch a good mystery thriller, the Roman Polanski film “The Ghost Writer” is a well-written tale. The film stars Ewan McGregor as a ghostwriter hired by a former British Prime Minister (Pierce Brosnan) to help rewrite his memoirs....
by Henry DeVries | Sep 15, 2010 | How-To Articles
If you are like many independent professionals and consultants, trying to find new clients can be frustrating. Maybe you are struggling with your marketing message. Or maybe referrals aren’t paying off like they used to. Maybe you are concerned about wasting time and...
