by Henry DeVries | Sep 29, 2010 | How-To Articles
If you want more clients, you need to speak. If you want to speak more, you need to publish a book. Here are four new books that provide valuable lessons on how to get more clients through a get published strategy. First the workshop, then the book. That is the path...
by Henry DeVries | Sep 28, 2010 | How-To Articles
Remember that old TV game show “The Match Game” with celebs like Charles Nelson Reilly, Fannie Flagg and Richard Dawson? The contestants tried to match celebrities on funny fill-in-the-blank questions. On the airplane, Stephanie said to Jessica, “I don’t...
by Henry DeVries | Sep 27, 2010 | How-To Articles
Do you feel like a well-kept secret? You are not alone. When I survey professionals, entrepreneurs and consultants about their No. 1 lead generation challenge, two out of three say that not enough potential clients are aware of their firm. Some think the solution is...
by Henry DeVries | Sep 22, 2010 | How-To Articles
Here is how a professional or consultant should promote their practice (and their books and speeches) with an online publicity campaign. The list was developed with the help of Jenny Lemmons and Ted Ehr, who will be speaking at my “Marketing With A Book Summit” on...
by Henry DeVries | Sep 19, 2010 | How-To Articles
If you are looking to watch a good mystery thriller, the Roman Polanski film “The Ghost Writer” is a well-written tale. The film stars Ewan McGregor as a ghostwriter hired by a former British Prime Minister (Pierce Brosnan) to help rewrite his memoirs....
by Henry DeVries | Sep 16, 2010 | How-To Articles
To attract new clients, the best approach is to prove your expertise by giving away valuable information through writing and speaking. Actually, that isn’t technically true. You should sell the information if you want to win clients and influence referrals First...
