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How to get paid as a public speaker

Truly, the best proactive lead generation strategy is to regularly demonstrate your expertise by giving informative and entertaining talks in front of targeted groups of potential new clients. The trick is knowing who to contact to get booked as a speaker and...

How business authors can avoid the poorhouse

Here is solid advice from my favorite publicity expert, Joan Stewart. “If you’re writing a book, or thinking of writing one, please don’t take the quickest path to the poorhouse,” says Stewart, a former newspaper editor.    “Don’t start writing your...

How to win clients with storytelling

One of my mentors is Patricia Fripp, an award-winning keynote speaker, business presentation expert and speech coach to executives and celebrity speakers. She has great advice for consultants about working stories into your speeches, articles and book chapters. “Get...