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Indie publishing vs. traditional publishing

 Getting published is about getting clients. A decade ago, there weren’t too many options for consultants and professionals to get into print as a book author. If a traditional publisher wasn’t interested in your manuscript, your only other option was to spend tens of...

Why Zsa Zsa Gabor needed five ghostwriters

This is why I prefer being a business book ghostwriter. Here is what it takes to be a celebrity book ghostwriter. “You have to be sort of a shrink — taking someone through their life, you need patience and put your own ego away because you’re not the...

How to whip your lazy Web site into shape

If your Web site doesn’t fully engage visitors, you are not alone. But how to make it better without spending a fortune? The answer might be right in front of you at any shopping mall or grocery store. Yes, you can use the science of stimulus-response, also known as...