by Henry DeVries | Oct 26, 2010 | How-To Articles
If you are like many independent professionals and consultants, trying to find new clients can be frustrating. Maybe you are struggling with your marketing message. Or maybe referrals aren’t paying off like they used to. Maybe you are concerned about wasting time and...
by Henry DeVries | Sep 29, 2010 | How-To Articles
If you want more clients, you need to speak. If you want to speak more, you need to publish a book. Here are four new books that provide valuable lessons on how to get more clients through a get published strategy. First the workshop, then the book. That is the path...
by Henry DeVries | Sep 22, 2010 | How-To Articles
Here is how a professional or consultant should promote their practice (and their books and speeches) with an online publicity campaign. The list was developed with the help of Jenny Lemmons and Ted Ehr, who will be speaking at my “Marketing With A Book Summit” on...
by Henry DeVries | Sep 19, 2010 | How-To Articles
If you are looking to watch a good mystery thriller, the Roman Polanski film “The Ghost Writer” is a well-written tale. The film stars Ewan McGregor as a ghostwriter hired by a former British Prime Minister (Pierce Brosnan) to help rewrite his memoirs....
by Henry DeVries | Sep 2, 2010 | Free Resources
The Sears catalog built its reputation on it. Rolls Royce has become legendary by offering it. Federal Express transformed it from a begrudging obligation to a powerful marketing tool. What is it? The extraordinary guarantee. And it just might be the key to...