Marketing With A Book™ Summit for Consultants
We are on the beach at the La Jolla Shores Hotel in April
La Jolla Shores Hotel is the site of the April 7, 2013 Marketing With A Book conference.
Would you like an invitation to be my guest to attend one of my four upcoming private Marketing With a Book Summits? Then send me an email to [email protected] why you should be invited.
Hi, my name is Henry DeVries and I run a company called the New Client Marketing Institute. I work with consultants who want to position themselves as an expert, grow their business and explore the possibilities of what could happen if they were the author of a book. It has been a privilege to work with consultants as a writer or editor on 40 book projects in the last six years. My proposals have earned five figure advances for clients. My latest book, How to Close Deals Like Warren Buffet, co-authored with Tom Searcy, will be published by McGraw-Hill in November of 2012. My team and I have published with the top five publishers, privately published, independently published and association published (American Medical Association and the American Marketing Association), so I personally know the dos and don’ts of all current publishing options. I also have relationships with some of the most respected agents in the business and have launched and supported columns in CBS MoneyWatch, Inc.com and Forbes.com helping to gain notoriety, free publicity and larger reach.
I am also founder of the Marketing with a Book Summits. These are informational-only private summits about how to find more clients by publishing and speaking. Many marketing experts will be in attendance giving Ted conference style talks (15-20 minutes, very focused) on various aspects of getting published and speaking. There will be no selling. That’s right, no selling from me, Mark LeBlanc, best-selling author and past president of the National Speakers Association, my co-host or any of the other speakers. Amazing but true.
Here is the Marketing With A Book Summit schedule:
- Monday Sept. 10 from in Minneapolis from 9 am to 3pm at the airport Holiday Inn
- Sunday Oct. 21 in New York City, midtown near 54th, 9:30 am to 3 pm, following Mark’s private seminar 9:30 am to 3 pm on Saturday Oct. 20 at same location NYC location
- Saturday Nov. 10 in La Jolla at La Jolla Shores Hotel (which I already invited you to) from 9 am to 3 pm, which will be followed by Mark’s private seminar in downtown La Jolla at Best Western on Sunday Nov. 11 9am to 3pm
- Saturday Dec 15 in Orange County, CA from 9 am to 3 pm at a hotel near JohnWayneAirport, which will be preceded by Mark’s private seminar on Friday Dec. 14 from 9 am to 3 pm
What Will Be Covered
If you have attended a summit before this is new information about what is happening in the world of publishing and speaking to find new clients. If you could attend both events, the book summit and Mark’s private seminar on how to grow your business, I would do it because the events are complementary. His is also an information-only event with no selling. You can’t beat the price of either event: free.
There is a great deal of information I have uncovered since our last book summits. Each of the four summits will be different and include a variety of viewpoints. Some of the information I will include:
- Trends about speaking for Vistage (also known as a pride-swallowing siege)
- How to speak at YPO
- How to speak Renaissance Executive Forums
- How to speak to Ted and Tedx conferences
- What to say to editors and reporters to generate publicity
- How to ask 1 million people to buy your book
- What are low-cost tools for guaranteed national publicity
- How to sell a major publisher like Wiley or McGraw-Hill
- How to work with an independent publisher for more profits and control
- How to launch a free book promotion blogsite
- How to land a column with Inc.com, Forbes.com or CBS MoneyWatch
- When does it make sense to hire a publicist
- How to sell books by the case
- What is and isn’t working with social media (hint: LinkedIn)
- Sample killer book proposals
- What it takes to land a column with a daily newspaper
- New models for converting seminar attendees into clients
How to Register
Registration is simple. Send me an email to [email protected] and tell me what events you want to attend. Then I will send you confirmation information with exact details. Space is limited and we don’t want too many people at the summits (two dozen max) so registration is on a first come, first served basis. Also, if you need to cancel, that’s okay but tell me as soon as you have a change of plans so I can let someone in from the waiting list.
Here are some of my book summit speakers.
Mark LeBlanc zeros in on four key areas of focus for consultants and independent professionals:
Direction
Identity
Marketing
Benchmarking
To be a successful author and speaker, Mark wants to make sure you are positioned properly and heading in the right direction. His strategies on creating an identity in the marketplace can have immediate impact on success. From a marketing perspective, he’ll share what it takes to get your telephone to ring, and develop repeat business. Everyone knows what it feels like to be focused, but maintaining that focus and momentum is often short-lived. He helps you set up a system (the G.R.O.W. system) for creating a laser-like focus on a daily basis, and prevent you from going off on tangents, disguised as opportunities.
Mark LeBlanc
Mark LeBlanc is the past president of the National Speakers Association and the author of two amazing books.
Come learn how to grow your business with the expert, Mark LeBlanc
Mark LeBlanc is not famous, well-educated or newsworthy. He has been on his own virtually his entire adult life, owned several businesses, and now speaks, writes, and consults on the street-smart strategies for achieving in times of challenge and change.
He is a member of Master Speakers International, a seasoned-veteran with the National Speakers Association, and currently serves as Past President of the National Speakers Association. He served this association as President in 2007-2008. He was inducted into the Minnesota Speakers Association Hall of Fame in 2006. His style is best described as magnetic, approachable, and laced with a unique sense of humor.
Would you like to sell books by the case? Mark LeBlanc’s flagship presentation and book, Growing Your Business! have proven ideal on addressing how to sell more products and services. People walk away feeling more focused, able to attract more prospects, stimulate more referrals, and ultimately, craft a path and a new plan for generating more business. Not only that, they buy books by the case. He has averaged a sale of 50 or 25 books every week for 10 years.
He is an open book on how you can do the same. Mark says if he can do it, anyone can.
“How I Got On Oprah, Dr. Phil and 1,000 Other Shows Without a Publicist” Bestselling business author Robin Ryan has appeared on 1,000 TV and radio shows
Robin Ryan has been on “Oprah” and “Dr. Phil,” and does it without hiring a publicist or PR firm
How to sell more books – what works, what doesn’t
Websites and social media tricks that work
Speaker techniques that work to sell books
Positioning yourself with a book: speaking, training and consulting
Robin Ryan
Robin holds a master’s degree in counseling and education from Suffolk University and a bachelor’s degree in sociology from Boston College. She is a sought-after public speaker for colleges, corporate trainings and association conferences across the country. She lives in Seattle with her husband and son.
Learn how to be media worthy with Robin Ryan
Dan Janal
Dan Janal is an online publicity expert. USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups.
He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS. The San Francisco Chronicle called Dan Janal “an Email marketing expert.” The LA Times called Dan Janal “an Internet marketing expert.”
Most publicity campaigns are not a sure thing. But an online publicity campaign to promote a consultant or a professional is a 100% sure thing.
Authors get invited to give speeches, which are one of the best ways to find potential clients. But where to speak?
Dean Minuto will share advance presentation skills and the ins and outs of speaking on the Vistage circuit
Improving your presentation skills is a must. Dean Minuto will share advanced presentation skills the ins and outs of speaking on the Vistage circuit.
Dean Minuto and his business partners at SalesBrain have spoken to more than 500 Vistage International CEO groups. Dean is the number one rated speaker for Vistage.
With more than 14,500 members, Vistage International (once know as TEC) is the world’s foremost chief executive leadership peer organization. Vistage’s Executive Leadership Program provides monthly peer workshops, one-on-one business coaching, speaker presentations from hundreds of top industry experts, social networking and an extensive online content library of articles, best practices, pod casts and webinars.
Today, Vistage International (TEC’s successor) and its global affiliates operate in 16 countries. Executive Leadership Program members meet in small groups every month under the same guiding principles—to help one another make better decisions, achieve better results, and enhance their lives. In these groups, they learn to challenge each other (CEOs) with respect and caring and they see a wide array of companies, leaders and issues. This process is an advisory process and that experience translates to good advisory board dynamics.
It has been a nearly 20 year quest which first led Dean Minuto to study the science of behavioral psychology and then to neuroscience as a way of understanding and applying research and real world best practices to optimize sales performance. Since 1992, Dean has worked with more than 400 high performing teams with a single focus: increasing sales conversion rates, decreasing time in process and improving the overall customer experience. Dean is a content expert in the areas of process consulting, training delivery, coaching and consultative selling, and his clients have installed performance systems (on a pay-for-performance basis) in more than a dozen industries within a range of organizations—from Fortune 50 public corporations to private firms with 50 employees. Dean joined the SalesBrain team in August of 2008. Dean holds a Bachelor’s Degree from LeMoyne College and earned a Professional Certification in Behavioral Psychology with Dr Robert Cialdini.
Adjourn at 3 pm