New York Times Bestselling Author, Michael Levin, Shares His Insight On Business, Books and Ghostwriters
“We live in an era where the Internet is turning practically every business, service, or consultant into a commodity judged primarily, if not only, on price. In other words, the only way a lot of people are able to get business is by competing on price, and the rule in business is that any business you get by competing on price, you’ll lose when someone undercuts your price. So the question becomes this: how do people stand out in an overcrowded marketplace, where consumers and prospects have access to more information about your competition than ever? How do you make people realize that you are the most trustworthy advisor and that you can solve their problems?”
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