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Top ten movies to inspire consultants to teach

One of the best things professionals and consultants do to boost credibility and find prospective clients is to teach at a university or college extended studies program. I have taught marketing and public relations at the University of California San Diego Extension...

Every business book should tell a story

When I am ghostwriting a business book, I want the book to follow one of eight basic plots. This is from a remarkable book by Christopher Booker, The Seven Plots: Why We Tell Stories. Booker’s point is we not only tell these stories over and over again, we as...