by Henry DeVries | Apr 25, 2011 | How-To Articles
My buddy Bob Burg, author of the must-read bestselling books Endless Referrals and The Go Giver, says “All things being equal, people will do business with, and refer business to, people they know, like and trust.” One key to quickly establishing this type of...
by Henry DeVries | Apr 20, 2011 | How-To Articles
If you are like many consultants, trying to find new clients can be frustrating. Maybe you are struggling with your marketing message. Or maybe referrals aren’t paying off like they used to. Maybe you are concerned about wasting time and money on unproductive efforts....
by Henry DeVries | Apr 18, 2011 | How-To Articles
To woo and win new clients, one of the best things you can do is share information that demonstrates you are an expert. You don’t need to convince a publication to carry your column. A blog lets you do that in an easy fashion. And just what is this thing called a...
by Henry DeVries | Apr 7, 2011 | How-To Articles
1. Educate potential clients about how to solve their problems in general. They will hire you as the proven expert to specifically apply your knowledge to their unique situation. 2.Build a bridge of trust by giving them valuable ideas on how to improve their business...
by Henry DeVries | Mar 29, 2011 | How-To Articles
As I am preparing my opening night lecture for my Public Relations Tactics class that begins March 30 at UC San Diego Extension, I am reminded of the undisputed champion of starting a course with a bang. A Harvard University professor used to begin his series of...
by Henry DeVries | Mar 21, 2011 | How-To Articles
Do you guru? The world needs more business gurus. Unfortunately, many professionals who learn this truth find the idea of writing and speaking too daunting and even mysterious. Most feel this is only for a select few mega-minds like Peter Drucker, but that is a...
