by Henry DeVries | May 19, 2011 | How-To Articles
Many consultants do not know there is a body of knowledge about what does and does not work in marketing consulting services. A review of the marketing strategies of David Maister, Robert Bly, Alan Weiss and other experts reveals a recurring theme of what does and...
by Henry DeVries | May 10, 2011 | How-To Articles, Uncategorized
Here are 12 ways to market your book or consulting practice. I will be covering this at my Marketing With A Book Summit this May 15-16, 2011 in Minnesota. Columnist for a publication (status based on circulation). Long shot and then sure thing as each column you...
by Henry DeVries | May 3, 2011 | How-To Articles
Great networking opportunities are constantly around us, but never confuse networking with schmoozing. That’s the advice of a classic book by Diane Darling titled, “The Networking Survival Guide: Get the Success You Want by Tapping Into the People You...
by Henry DeVries | May 2, 2011 | How-To Articles
So you want to build a reputation to woo and win clients? Some of the quickest reputation-building routes are to host seminars, give speeches and write a book. But why should potential clients listen to you? Like the old pastor once said, you can’t save souls in an...
by Henry DeVries | Apr 30, 2011 | How-To Articles
One of our mantras is “Free Resources.” You need to demonstrate your competence by writing and giving away information that proves you know your stuff. Most people, we know, hate writing and avoid it like you know what. But you’ve got to have good content for...
by Henry DeVries | Apr 27, 2011 | How-To Articles
Check out this article by Paul Sloane. I really like his thinking. http://www.lifehack.org/articles/communication/ten-great-ways-to-promote-your-book.html Here are five sample ideas. For all ten, go to the source. 5. Offer sample chapters as free downloads. Take a...
