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Borders is closing its doors

After 40 years and despite 1.8 members in its rewards program, Borders is closing its doors. One of the reasons the CEO cited was the electornic book revolution. All the more reason to get on the winning side. Make sure you have a Kindle strategy for your book. Amazon...

Why you need a Kindle strategy

I am covering Comic-con, the biggest pop culture convention in the galaxy,  this week for a daily newspaper. At the opening preview night I interviewed a big book publisher from the East Coast. I asked him if he thought the predictions were true that electronic books...

How to attract clients

What groundwork should you lay before you write a book? There is a proven process for marketing with integrity and getting an up to 400% to 2000% return on your marketing investment. At the New Client Marketing Institute we call it the Educating Expert Model, and the...

How to do publicity yourself

 Here is an event from two publicity experts that I know and admire–Henry “Do-It-Yourself Publicity in The Digital Age” With Liz Goodgold and Nancy Juetten Friday, July 29, 2011 8:30 am – 12 Noon Only $99! Register NOW...

Author House vs. CreateSpace

I have published books through Author House and CreateSpace. I prefer CreateSpace. Late in 2010 CreateSpace, part of the Amazon.com, Inc., set out to create an improved self-publishing experience that helps authors set up, distribute and manage their titles more...

Gitomer on writing a book

Jeffrey Gitomer and I both write columns for the San Diego Daily Transcript. Here is a column, his 100oth by the way, that you might learn from. Who wants to write a book? Everyone by Jeffrey Gitomer At every seminar I give, I ask my audience, “How many of you...