by Henry DeVries | Mar 26, 2010 | How-To Articles
Creative campaigns attract attention By Henry DeVries Advertisers bet heavily on the recent Super Bowl. And lost, in our opinion. With the average 30-second spot costing more than $2 million, you have to hope these companies weren’t investing all of their marketing...
by Henry DeVries | Mar 26, 2010 | Featured, How-To Articles
By Henry DeVries Gulp. Suppose the time has come to communicate a major change for your organization. Maybe it is a downsizing, a restructuring, or a switch to total quality management. The change is so important the future of the company depends on it. Employees are...
by Henry DeVries | Mar 26, 2010 | Featured, How-To Articles
By Henry DeVries According to former Harvard Business School professor David Maister, typical marketing practices are not only inapplicable for consultants and professional service firms but they may be dangerously wrong. Often professional service firm principals...
