by Henry DeVries | Mar 26, 2010 | How-To Articles
By Henry DeVries Another publicity secret is that the media loves numbers. An easy way to generate news that will get your name out there is to analyze and report statistics. Give the media provocative numbers, and they will give you coverage. This is what we term...
by Henry DeVries | Mar 26, 2010 | Featured, How-To Articles
You don’t have to be a writer to be published If writing for you is, as a late New York Times sportswriter put it, “easy . . . you just sit down at a typewriter and open a vein,” then the tourniquet for you may be a ghostwriter or collaborator. Getting published is an...
by Henry DeVries | Mar 26, 2010 | How-To Articles
For every media topic there is a season By Henry DeVries You do not need psychic powers to predict the news. Certain stories appear with regularity. Sex, money and health are the three topics that are always in style. If you can provide new information on these...
by Henry DeVries | Mar 26, 2010 | Featured, How-To Articles
Seven principles for maximizing membership opportunities By Henry DeVries How much do you expect to get from the membership dues you pay to join a business club? One man got $200,000 and enough linkages to launch a business. He was seeking capital and a seasoned...
by Henry DeVries | Mar 26, 2010 | Featured, How-To Articles
By Henry DeVries If you haven’t already, read Positioning: The Battle for Your Mind and Marketing Warfare by Al Ries and Jack Trout. For a good summation of positioning, we refer you to the classic text Contemporary Advertising by Courtland Bovee and William Arens....
by Henry DeVries | Mar 26, 2010 | Featured, How-To Articles
By Henry DeVries Developing a plan to market and promote your business takes time, effort, and a dedication that most new entrepreneurs, or busy established businesses think they don’t have. But without a map to guide you to your ultimate destination, treacherous...
