by Henry DeVries | Apr 7, 2010 | How-To Articles
One of my mentors is the speaker Michael Gerber, author of the underground best-selling book The E-Myth (which I recommend highly). His book is about what is wrong with almost every small business and what to do to fix it. Michael is always talking about your COD. ...
by Henry DeVries | Apr 7, 2010 | How-To Articles
Can your writing grab attention like this? A Harvard professor used to begin his series of lectures with a sentence that took his students by the throat: “Caesar Borgia murdered his brother in-law for the love of his sister, who was the mistress of their father,...
by Henry DeVries | Mar 26, 2010 | How-To Articles
How to leverage the power of e-mail marketing By Henry DeVries There is no more cost-effective way to reach the individual customers than with e-mail. While a response rate of 2 percent might be considered good for direct mail, many e-mail marketing campaigns are...
by Henry DeVries | Mar 26, 2010 | How-To Articles
23 TIPS TO BETTER B2B WRITING Perk up your marketing materials with a few well-chosen words By Henry DeVries This is not the product of original thinking, it is something better. You should know that we are a team that believes in doing our homework. What we have done...
by Henry DeVries | Mar 26, 2010 | How-To Articles
By Henry DeVries Once you’ve honed your angle, you’re ready to approach an editor. Don’t pick up the phone and call. Just as if you were selling any other product, you need to write a convincing, professional proposal. But don’t worry, it doesn’t need to be lengthy;...
by Henry DeVries | Mar 26, 2010 | How-To Articles
By Henry DeVries Would you like to make more money? Have a better sex life? Hang wallpaper without killing yourself? If you have the answers, or at least a few helpful hints, the media will be glad to share them with world. Consumer tips are the easiest forms of...
