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How much should consultants spend on marketing

How much should professionals and consultants  invest in marketing? That depends on your business goals, but here are some norms. Law firms generally spend about two percent of their gross revenues on marketing, and the average expenditure is about $136,000. Marketing...

17 ways to find clients by getting published

Find new clients by publishing your problem solving ideas. Here are 17 ways for consultants and professionals to get published.    What are the odds it will work? For each item I list if it is a long shot or a sure thing. Book published by big name publisher. Long...

How to find new clients by giving

My buddy Bob Burg and his co-author John David Mann have a great book out called The Go-Giver.  Bob wrote the classic best-selling book titled Endless Referrals. Here are some of my ideas on how to be a go-giver so you will get new clients. Give referrals and you will...