by Henry DeVries | Sep 1, 2010 | How-To Articles
Being a published author is the quickest path to becoming an expert that attracts new clients. So why doesn’t every consultant, professional, service company and professional speaker have a book? Either they are closing their eyes to an opportunity they do not wish...
by Henry DeVries | Aug 31, 2010 | How-To Articles
Why do you read the stories you read in the media? No doubt there was something that hooked your attention. Before you got to read it there must have been an angle that hooked the editor or the producer. I hear people talk about something called free publicity. Is...
by Henry DeVries | Aug 30, 2010 | How-To Articles
Is your marketing for clients pathetic or genetic? Pathetic new client marketing communicates the message “I am in business too.” I am also a lawyer. I am also a management consultant. I am also an executive recruiter. A genetic message says you a...
by Henry DeVries | Aug 26, 2010 | How-To Articles
To help prospective clients choose you, give them a persuasive mental shortcut. You can gain trust with clients through a proven persuasive secret called social proof. With more than one quarter of a million copies sold worldwide, Influence: The Psychology of...
by Henry DeVries | Aug 25, 2010 | How-To Articles
At a speech the potential clients in the audience get to try you on for size. The audience can check you out to see if your ideas ring true for them. Here are the top 10 places to turn your expertise into great business leads: Small-scale seminars and group...
by Henry DeVries | Aug 24, 2010 | How-To Articles
Here are the five ways prospects judge professionals and consultants (source; Aaker, 1995, Strategic Market Management): Competence. Knowledge and skill of the professional or business and their ability to convey trust and confidence (you demonstrate and prove your...
