by Henry DeVries | Nov 10, 2010 | How-To Articles, Uncategorized
Not ready for the full-fledged how-to business book? There are other ways to see your name and website address in print. These were suggested by Martin Hill, former editor of the San Diego Business Journal. Write a letter to the editor. According to Hill, these are...
by Henry DeVries | Nov 9, 2010 | How-To Articles
Top ten lists are fun. Here are the Ten Commandments of Media Relations, used by permission from a great new book on public relations by Richard Laermer and Michael Prichinello called Full Frontal PR: Getting People Talking About You, Your Business, or Your Product....
by Henry DeVries | Nov 8, 2010 | How-To Articles
“Ask not what your country can do for you; ask what you can do for your country.” That goes for ghostwriters too. RIP Theodore C. Sorensen, ghostwriter for President John F. Kennedy, whose poetic turns of phrase helped immortalize a tragically brief...
by Henry DeVries | Nov 5, 2010 | How-To Articles
Understanding the psychology of clients also provides critical evidence of the validity of the get published approach. Professional services and consulting are what economists sometimes call “credence” goods, in that purchasers must place great faith in those who sell...
by Henry DeVries | Nov 4, 2010 | How-To Articles
Do you feel like a well-kept secret? You are not alone. When we survey professionals, entrepreneurs and technology service companies about their No. 1 lead generation challenge, two out of three say that not enough potential clients are aware of their firm. Some...
by Henry DeVries | Nov 2, 2010 | How-To Articles
Bye bye baseball season. This is my last baseball analogy until spring training. (Congrats to the SF Giants and their fans.) What happens when you have a face-to-face assessment meeting with a potential client? You should keep track of your batting average: divide the...
