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Four questions every consultant should answer

Once upon a time my business coach, Gary, asked me four questions that changed my life. Question #1, what was my exit strategy for my advertising and PR agency? “Well Gary, after I run my firm for 10 more years I am turning it over to someone and then I will teach...

When a potential client learns what you do and says “tell me more,” what do you say?  You need to tell them your story. To give you a sample to inspire you, here is my story that I share one-on-one, in speeches and in articles. Henry’s Story Once upon a...

The #1 marketing tool for a consultant

People often ask me, what is the best marketing tool for a consultant who wants to attract high-paying clients? Some assume I will say a book. Not even close. The #1 marketing tool for a consultant is actually free. But getting it is not easy. The best tool  is a good...