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How prospective clients judge you

Understanding the psychology of clients also provides critical evidence of the validity of the get published approach. Professional services and consulting are what economists sometimes call “credence” goods, in that purchasers must place great faith in those who sell...

Why I hate brochures for consultants

Do you feel like a well-kept secret?  You are not alone. When we survey professionals, entrepreneurs and technology service companies about their No. 1 lead generation challenge, two out of three say that not enough potential clients are aware of their firm.  Some...

Indie publishing vs. traditional publishing

 Getting published is about getting clients. A decade ago, there weren’t too many options for consultants and professionals to get into print as a book author. If a traditional publisher wasn’t interested in your manuscript, your only other option was to spend tens of...