by Henry DeVries | Nov 24, 2010 | How-To Articles
You must continually get the name of the firm out to the media. Research shows that publicity is the number one reason prospective clients will visit your Web site, so each piece of publicity should be designed to promote the Web site address. You do not need psychic...
by Henry DeVries | Nov 18, 2010 | Uncategorized
Here is a video from my recent Marketing With A Book Summit for professionals and consultants on the top 14 ways to find clients. http://www.youtube.com/watch?v=b_lwFTyruOI
by Henry DeVries | Nov 10, 2010 | How-To Articles, Uncategorized
Not ready for the full-fledged how-to business book? There are other ways to see your name and website address in print. These were suggested by Martin Hill, former editor of the San Diego Business Journal. Write a letter to the editor. According to Hill, these are...
by Henry DeVries | Nov 9, 2010 | How-To Articles
Top ten lists are fun. Here are the Ten Commandments of Media Relations, used by permission from a great new book on public relations by Richard Laermer and Michael Prichinello called Full Frontal PR: Getting People Talking About You, Your Business, or Your Product....
by Henry DeVries | Nov 8, 2010 | How-To Articles
“Ask not what your country can do for you; ask what you can do for your country.” That goes for ghostwriters too. RIP Theodore C. Sorensen, ghostwriter for President John F. Kennedy, whose poetic turns of phrase helped immortalize a tragically brief...
