by Henry DeVries | Jun 6, 2011 | How-To Articles
What is marketing with a book really worth to a consultant? The San Diego Union-Tribune devoted the entire front page of its Sunday opinion section to one of my recent co-authored books, Closing America’s Job Gap. Where the jobs are: Yes, even welding San Diego...
by Henry DeVries | May 26, 2011 | How-To Articles
Julie Bosman in the New York Times is reporting that “authors are shrugging off publishers to self-publish their work. Publishers are advancing into retail. Barnes & Noble is getting deeper into the gadget business, and Amazon is stepping into...
by Henry DeVries | May 24, 2011 | How-To Articles
Being a published author is the quickest path to becoming a subject matter that attracts new customers. So why doesn’t every business have a book? Thanks to new technologies, today it is not only possible to produce a professional-looking copy of your book for under...
by Henry DeVries | May 23, 2011 | How-To Articles
Would you like to add $100,000 or more to your annual income? Read on to hear the advice of an expert on consultant marketing. One day I was taking my two teenage sons from our home in San Diego to Disneyland. Along the way I stopped to give a speech to a group of...
by Henry DeVries | May 19, 2011 | How-To Articles
Many consultants do not know there is a body of knowledge about what does and does not work in marketing consulting services. A review of the marketing strategies of David Maister, Robert Bly, Alan Weiss and other experts reveals a recurring theme of what does and...
