by Henry DeVries | Nov 2, 2010 | How-To Articles
Bye bye baseball season. This is my last baseball analogy until spring training. (Congrats to the SF Giants and their fans.) What happens when you have a face-to-face assessment meeting with a potential client? You should keep track of your batting average: divide the...
by Henry DeVries | Sep 22, 2010 | How-To Articles
Here is how a professional or consultant should promote their practice (and their books and speeches) with an online publicity campaign. The list was developed with the help of Jenny Lemmons and Ted Ehr, who will be speaking at my “Marketing With A Book Summit” on...
by Henry DeVries | Sep 13, 2010 | How-To Articles
Can your writing grab attention like this? A Harvard professor used to begin his series of lectures with a sentence that took his students by the throat: “Caesar Borgia murdered his brother in-law for the love of his sister, who was the mistress of their father,...