by Henry DeVries | Mar 8, 2011 | How-To Articles
Sometimes a line from a movie says it all. Remember when every burger joint had a secret sauce? In the film “Fast Times at Ridgemont High,” teenage workers from various fast food restaurants reveal what goes into the “secret sauce” for their hamburgers. One says...
by Henry DeVries | Nov 10, 2010 | How-To Articles, Uncategorized
Not ready for the full-fledged how-to business book? There are other ways to see your name and website address in print. These were suggested by Martin Hill, former editor of the San Diego Business Journal. Write a letter to the editor. According to Hill, these are...
by Henry DeVries | Oct 28, 2010 | How-To Articles
So what is a poorhouse? According to the website poorhousehistory.com, 19th century poorhouses were tax-supported residential institutions to which people were required to go if they could not support themselves. They were started as a method of providing a less...
by Henry DeVries | Sep 27, 2010 | How-To Articles
Do you feel like a well-kept secret? You are not alone. When I survey professionals, entrepreneurs and consultants about their No. 1 lead generation challenge, two out of three say that not enough potential clients are aware of their firm. Some think the solution is...
by Henry DeVries | Sep 2, 2010 | Free Resources
The Sears catalog built its reputation on it. Rolls Royce has become legendary by offering it. Federal Express transformed it from a begrudging obligation to a powerful marketing tool. What is it? The extraordinary guarantee. And it just might be the key to...