Ten Great Ways to Promote Your Book (and Your Consulting)

Check out this article by Paul Sloane. I really like his thinking. http://www.lifehack.org/articles/communication/ten-great-ways-to-promote-your-book.html Here are five sample ideas. For all ten, go to the source. 5. Offer sample chapters as free downloads. Take a couple of your best chapters and turn them into pdf files. Let people download them for…

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To win clients your book needs your proprietary process

Sometimes a line from a movie says it all. Remember when every burger joint had a secret sauce? In the film “Fast Times at Ridgemont High,” teenage workers from various fast food restaurants reveal what goes into the “secret sauce” for their hamburgers. One says “ketchup and mayonnaise,” and the…

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How to win clients with storytelling

One of my mentors is Patricia Fripp, an award-winning keynote speaker, business presentation expert and speech coach to executives and celebrity speakers. She has great advice for consultants about working stories into your speeches, articles and book chapters. “Get as many details as you need to make the story interesting,”…

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How to write how-to articles

Do you feel like a well-kept secret?  You are not alone. When I survey professionals, entrepreneurs and consultants about their No. 1 lead generation challenge, two out of three say that not enough potential clients are aware of their firm.  Some think the solution is to produce a beautiful brochure (and…

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Marketing With A Book™ Summit November 2010

Marketing With A Book™ Summit How to Dramatically Increase Revenue, Gain Credibility and Attract Clients by Publishing A Book With Built-In Marketing November 13-14, 2010 Location: La Jolla Shores Hotel, San Diego   ($119 room rate for this beachfront hotel) www.ljshoreshotel.com Saturday 8:30 am to 5 pm Sunday 8:30 am…

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Top ten revenue streams from marketing with a book

Do you realize how much you can make if you decided to get serious about growing your firm? Do you have a burning desire to grow your practice while making a high six-figure income and having fun doing it? Do you want to develop multiple streams of income that can…

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How to find clients through networking

Marketing yourself with a book requires networking. What is the best way to network with people at business functions, like Chamber of Commerce mixers or association luncheons?  According to Bob Burg, author of the bestselling book Endless Referrals, “All things being equal, people will do business with, and refer business…

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