12 ways to attract clients by typing

   Here are 12 ways to market your book or consulting practice. I will be covering this at my Marketing With A Book Summit this May 15-16, 2011 in Minnesota. Columnist for a publication (status based on circulation). Long shot and then sure thing as each column you write is…

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Questions to ask at your next networking function

My buddy Bob Burg, author of the must-read bestselling books Endless Referrals and The Go Giver, says “All things being equal, people will do business with, and refer business to, people they know, like and trust.”  One key to quickly establishing this type of connection is showing interest in other people…

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Jane Austen got lots of book writing help, study shows

Don’t feel bad if you need an editor or a ghostwriter for your business book. New research shows Jane Austen was a poor speller and erratic grammarian who got a big helping hand from her editor. Her brother Henry said that “everything came finished from her pen.” Rubbish. According to…

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How to whip your lazy Web site into shape

If your Web site doesn’t fully engage visitors, you are not alone. But how to make it better without spending a fortune? The answer might be right in front of you at any shopping mall or grocery store. Yes, you can use the science of stimulus-response, also known as retail…

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How to win clients with storytelling

One of my mentors is Patricia Fripp, an award-winning keynote speaker, business presentation expert and speech coach to executives and celebrity speakers. She has great advice for consultants about working stories into your speeches, articles and book chapters. “Get as many details as you need to make the story interesting,”…

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Top ten movies to inspire consultants to teach

One of the best things professionals and consultants do to boost credibility and find prospective clients is to teach at a university or college extended studies program. I have taught marketing and public relations at the University of California San Diego Extension since 1984. My guest speakers and I have…

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How to attract more clients the Mad Men way

Can your writing grab attention like this? A Harvard professor used to begin his series of lectures with a sentence that took his students by the throat: “Caesar Borgia murdered his brother in-law for the love of his sister, who was the mistress of their father, the Pope.” How to…

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Lessons from a story-telling master, Bill Plympton

Bill Plympton, a legendary Oscar ®-nominated director, is an animation artist I admire. He is a professional writer and artist who is an expert at marketing himself. He asked me to help promote his new film and I am happy to do it. I have seen a preview of “Idiots…

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