To win clients your book needs your proprietary process

Sometimes a line from a movie says it all. Remember when every burger joint had a secret sauce? In the film “Fast Times at Ridgemont High,” teenage workers from various fast food restaurants reveal what goes into the “secret sauce” for their hamburgers. One says “ketchup and mayonnaise,” and the…

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Why Zsa Zsa Gabor needed five ghostwriters

This is why I prefer being a business book ghostwriter. Here is what it takes to be a celebrity book ghostwriter. “You have to be sort of a shrink — taking someone through their life, you need patience and put your own ego away because you’re not the boss,” says…

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How business authors can avoid the poorhouse

Here is solid advice from my favorite publicity expert, Joan Stewart. “If you’re writing a book, or thinking of writing one, please don’t take the quickest path to the poorhouse,” says Stewart, a former newspaper editor.    “Don’t start writing your next book unless you can identify multiple ways you’re…

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