12 ways to attract clients by typing

   Here are 12 ways to market your book or consulting practice. I will be covering this at my Marketing With A Book Summit this May 15-16, 2011 in Minnesota. Columnist for a publication (status based on circulation). Long shot and then sure thing as each column you write is…

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Books get you in the door, questions seal the deal

Bye bye baseball season. This is my last baseball analogy until spring training. (Congrats to the SF Giants and their fans.) What happens when you have a face-to-face assessment meeting with a potential client? You should keep track of your batting average: divide the number of qualified prospects you have a free…

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Jane Austen got lots of book writing help, study shows

Don’t feel bad if you need an editor or a ghostwriter for your business book. New research shows Jane Austen was a poor speller and erratic grammarian who got a big helping hand from her editor. Her brother Henry said that “everything came finished from her pen.” Rubbish. According to…

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Play “The Match Game” to find all the clients you need

Remember that old TV game show “The Match Game” with celebs like Charles Nelson Reilly, Fannie Flagg and Richard Dawson?  The contestants tried to match celebrities on funny fill-in-the-blank questions. On the airplane, Stephanie said to Jessica, “I don’t have much confidence in this airline. I just saw the pilot…

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17 ways to find clients by getting published

Find new clients by publishing your problem solving ideas. Here are 17 ways for consultants and professionals to get published.    What are the odds it will work? For each item I list if it is a long shot or a sure thing. Book published by big name publisher. Long…

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Top ten revenue streams from marketing with a book

Do you realize how much you can make if you decided to get serious about growing your firm? Do you have a burning desire to grow your practice while making a high six-figure income and having fun doing it? Do you want to develop multiple streams of income that can…

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