One of our mantras is “Free Resources.” You need to demonstrate your competence by writing and giving away information that proves you know your stuff. Most people, we know, hate writing and avoid it like you know what. But you’ve got to have good content for everything else in your lead generation system, and you’ll need a good few solid topics to get you going. These topics, or headlines, will become the basis for your seminars, your articles, your columns, your speeches, your book — everything you do.
To generate a lot of ideas fast, go back to what pains your client. How can you fill in the blanks in the spaces below to make a gripping headline for a prospect that’s focused like a laser beam on his or her frustrations, worries, and concerns? (If you start looking at magazine covers, you’ll recognize these “recipes.” They’re everywhere.) Thanks to Joan Stewart at the Publicity Hound for some of these headlines (For more free publicity for your professional services business, sign up for “The Publicity Hound’s Tips of the Week,” an electronic newsletter. Subscribe at www.PublicityHound.com and receive by autoresponder the handy list “89 Reasons to Send a News Release.”)
Put a star next to ten or fifteen headlines that really appeal to you; then go back and fill in the blanks.
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