How to Attract Clients is Clientology

Clientology is the science of attracting, keeping and growing revenues with clients. The idea of clients comes from the ancient Roman empire. Clientela (patronage) was the distinctive relationship in ancient Roman society between the patronus (plural patroni, “patron”) and his cliens (client, plural clientes). The relationship was hieracrchical, but obligations…

Continue reading

Summit Invitation for Consultants

Marketing With A Book™ Summit for Consultants     La Jolla Shores Hotel is the site of the April 7, 2013 Marketing With A Book conference. Would you like an invitation to be my guest to attend one of my four upcoming private Marketing With a Book Summits? Then send…

Continue reading

How to write book in Kindle style

Book Style in a 2012 Kindle World A Monograph by Henry J. DeVries, MBA and Karla L. DeVries, MA January 24, 2012      The digital revolution is rapidly changing the look of books, both printed and electronic. The purpose of this monograph is to help the authors we coach and…

Continue reading

Consultants speaking for fees

Just got off the phone with my buddy David Newman of Do It Marketing. David always inspires me around the subject of speaking to generate leads. David says there are three myths that may be holding back your success in both lead-generating professional speaking and revenue-generating professional speaking “Myth #1: It…

Continue reading

Helping consultants get clarity

  Is your career suffering from clarity amnesia? “Most people have clarity amnesia at some point in their life,” said Cathy Hawk, co-author along with her husband, Gary Hawk, of the newly revised and updated book “Get Clarity.” The Hawks are principals in Clarity International, a coaching and leadership firm…

Continue reading

Five newsworthy angles

David vs. Goliath You were small, the odds against you were great, but you took on the big guys and you won! Everybody loves an underdog, and if you can play this card, you might stir up more attention than you ever thought possible. An Orange County-based company, ProtectConnect used…

Continue reading

27 ways consultants add revenues

To attract new clients, the best approach for consultants is the Educating Expert Model that demonstrates your expertise by selling valuable information through writing and speaking. In a matter of months you can have a system that positions you as an easily recognized and respected expert. This will most likely…

Continue reading

Marketing with a book recommendation

“An entrepreneur,” President George W. Bush once observed, “is someone who will work 80 hours a week for themselves so they don’t have to work 40 hours a week for someone else.” If that career sounds good to you then you need to spend some time with Neil Senturia. Senturia…

Continue reading

Consultant marketing with teleseminars

  What do April, March and October have in common? These are the top three months for professionals and consultants to host a teleseminar. To make teleseminars fill your pipeline with qualified leads, first scrutinize your proposed topic by asking yourself some hard questions.  If prospective clients attend this teleseminar,…

Continue reading

National Speakers Association day two tips

The best advice from Day 2 of the National Speakers Association convention in Anaheim was from five-time NY times/Wall Street Journal bestselling author Larry Winget. Larry “owns” the category of personality responsibility. He calls himself the world’s only irritational speaker and “the pitbull of personal development.” He a regular contributor on TV…

Continue reading