To woo and win new clients, one of the best things you can do is share information that demonstrates you are an expert. You don’t need to convince a publication to carry your column. A blog lets you do that in an easy fashion.
And just what is this thing called a blog? A blog is a regularly updated journal published on the Internet. Think of it like a diary. Some blogs are intended for a small audience; others vie for readership with national newspapers. Blogs are influential, personal, or both, and they reflect as many topics and opinions as there are people writing them.
Blogs are powerful because they allow millions of people to easily publish and share their ideas, and millions more to read and respond. They engage the writer and reader in an open conversation, and are shifting the Internet paradigm as we know it.
It surprises me how many professionals and consultants still don’t have a blogsite. For zero dollars and 15 minutes of time they could be up and running with a live blogsite. There really is no excuse.
For others with a Web site, updating the site with new articles is too much of a hassle. However, this needn’t be the case.
Bloggers frequently link to and comment on other blogs, creating the type of immediate connection one would have in a conversation. Technorati tracks these links, and thus the relative relevance of blogs, photos, videos etc. They rapidly index tens of thousands of updates every hour, and so we monitor these live communities and the conversations they foster.
The World Wide Web is incredibly active, and according to Technorati data, there are over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second.
You should link your blog posts to Facebook, LinkedIn and Twitter. Those are three more ways to get your name in print to attract clients.