The worth of consultant marketing with a book

What is marketing with a book really worth to a consultant?

The San Diego Union-Tribune devoted the entire front page of its Sunday opinion section to one of my recent co-authored books, Closing America’s Job Gap.

Where the jobs are: Yes, even welding
San Diego Union Tribune
By Mary Walshok & Henry DeVries In these days of fiscal shortfalls and high unemployment across the state, it is easy to become discouraged about the

Without a book, I would never have received this kind of publicity. If I had purchased an ad this size, I would have had to pay $20,000. But now consider this. Studies show that six times more people pay attention to and read stories than ads. So some sort of multiplier needs to be involved. The PR industry rule of thumb is three times ad value. So, in other words, I would have had to spend $60,000 in advertising to get the impact of a story and implied endorsement.

About Henry DeVries

Best-selling author and “marketing with a book” expert Henry DeVries is an authority on typing and talking: how to maximize revenues by writing books and making speeches. He speaks to thousands of business leaders, professionals, and consultants each year, teaching them successful tactics that shine a spotlight on their company, cause, or career. Along with his best-selling books — Self-Marketing Secrets, Client Seduction, Pain Killer Marketing, and How to Close a Deal Like Warren Buffett — the buzz-building tools of Henry DeVries have been used to dramatically increase revenues and leverage marketing budgets for two decades. He speaks to thousands of professionals and consultants each year, teaching them scientifically proven tactics that bring them new clients.

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