PHOENIX (October 1, 2005) — Elizabeth McRae, MBA, APR, owner of The McRae Agency (www.mcraeagency.com), has joined the New Client Marketing Institute as an adjunct faculty member and her firm will serve as the institute’s affiliate for the state of Arizona.
The New Client Marketing Institute helps independent professionals who want to sell more services and small business owners that want to grow. Unlike typical marketing firms, the institute’s faculty teach a trademarked proprietary methodology derived from an exhaustive review of case studies, focus groups, depth interviews and the latest teachings from the Harvard Business School.
The McRae Agency, a full-service marketing communications firm with offices in San Diego and Phoenix, is a “boutique” style firm that is able to offer the broad experience of a large agency while maintaining the level of service expected from a smaller shop.
McRae earned her public relations accreditation (APR) from the Public Relations Society of America in 1993. She earned a bachelor of science in journalism, with an emphasis in public relations and advertising, and a bachelor of arts degree in marketing from Texas Christian University. She holds a master’s degree in business administration from the University of Phoenix.
Founded in 1999, the New Client Marketing Institute has principal offices in San Diego and Irvine, California and affiliate offices in Las Vegas, Phoenix, San Francisco and Seattle. For more information visit the Web site at www.newclientmarketing.com.