In Marketing With a Book you will learn the savvy marketing strategies to position a consultant or coach above the competition. These strategies apply equally well to experienced veteran to the start up independent.
Marketing With a Book reveals the success secrets of top independent consultants and coaches. This book shows you:
- How to develop a targeted book and speech strategy
- Eight great meta story formats of best-selling business books
- How to correctly position the book for success
- The top fourteen ways to generate leads for consultants
- How to create a book blueprint to prepare, publish, and promote a book
- The best ways to shine a spotlight on the book and promote your practice
- The biggest book, speech and website blunder consultants and coaches make
…and many other tips and tactics
Marketing With a Book is quick and enjoyable reading. Every chapter is packed with ideas, numbered steps, and short, punchy anecdotes that immediately demonstrate each point. Action strategies are clearly outlined and provide a road map for success.