Jane Austen got lots of book writing help, study shows

Don’t feel bad if you need an editor or a ghostwriter for your business book. New research shows Jane Austen was a poor speller and erratic grammarian who got a big helping hand from her editor. Her brother Henry said that “everything came finished from her pen.” Rubbish. According to…

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How to persuade prospects to become clients

To help prospective clients choose you, give them a persuasive mental shortcut.  You can gain trust with clients through a proven persuasive secret called social proof. With more than one quarter of a million copies sold worldwide, Influence: The Psychology of Persuasion by Robert B. Cialdini, PhD has established itself…

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