by Henry DeVries | May 10, 2011 | How-To Articles, Uncategorized
Here are 12 ways to market your book or consulting practice. I will be covering this at my Marketing With A Book Summit this May 15-16, 2011 in Minnesota. Columnist for a publication (status based on circulation). Long shot and then sure thing as each column you...
by Henry DeVries | Apr 27, 2011 | How-To Articles
Check out this article by Paul Sloane. I really like his thinking. http://www.lifehack.org/articles/communication/ten-great-ways-to-promote-your-book.html Here are five sample ideas. For all ten, go to the source. 5. Offer sample chapters as free downloads. Take a...
by Henry DeVries | Apr 25, 2011 | How-To Articles
My buddy Bob Burg, author of the must-read bestselling books Endless Referrals and The Go Giver, says “All things being equal, people will do business with, and refer business to, people they know, like and trust.” One key to quickly establishing this type of...
by Henry DeVries | Mar 15, 2011 | How-To Articles, Uncategorized
When you want win and woo new clients with articles, books and national publicity – and don’t have an enormous budget to distribute your message — turn to the news wires (I recommend Dan Janal at www.prleads.com ). But first, be sure you’re telling a...
by Henry DeVries | Mar 8, 2011 | How-To Articles
Sometimes a line from a movie says it all. Remember when every burger joint had a secret sauce? In the film “Fast Times at Ridgemont High,” teenage workers from various fast food restaurants reveal what goes into the “secret sauce” for their hamburgers. One says...