12 ways to attract clients by typing

   Here are 12 ways to market your book or consulting practice. I will be covering this at my Marketing With A Book Summit this May 15-16, 2011 in Minnesota. Columnist for a publication (status based on circulation). Long shot and then sure thing as each column you write is…

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Ten Great Ways to Promote Your Book (and Your Consulting)

Check out this article by Paul Sloane. I really like his thinking. http://www.lifehack.org/articles/communication/ten-great-ways-to-promote-your-book.html Here are five sample ideas. For all ten, go to the source. 5. Offer sample chapters as free downloads. Take a couple of your best chapters and turn them into pdf files. Let people download them for…

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Questions to ask at your next networking function

My buddy Bob Burg, author of the must-read bestselling books Endless Referrals and The Go Giver, says “All things being equal, people will do business with, and refer business to, people they know, like and trust.”  One key to quickly establishing this type of connection is showing interest in other people…

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What is your story that attracts clients?

When you want win and woo new clients with articles, books and national publicity – and don’t have an enormous budget to distribute your message — turn to the news wires (I recommend Dan Janal at www.prleads.com ). But first, be sure you’re telling a story that’s worth printing. The…

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To win clients your book needs your proprietary process

Sometimes a line from a movie says it all. Remember when every burger joint had a secret sauce? In the film “Fast Times at Ridgemont High,” teenage workers from various fast food restaurants reveal what goes into the “secret sauce” for their hamburgers. One says “ketchup and mayonnaise,” and the…

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Four ways other than books to get published

Not ready for the full-fledged how-to business book? There are other ways to see your name and website address in print. These were suggested by Martin Hill, former editor of the San Diego Business Journal. Write a letter to the editor. According to Hill, these are among the most well-read items…

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Books get you in the door, questions seal the deal

Bye bye baseball season. This is my last baseball analogy until spring training. (Congrats to the SF Giants and their fans.) What happens when you have a face-to-face assessment meeting with a potential client? You should keep track of your batting average: divide the number of qualified prospects you have a free…

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Indie publishing vs. traditional publishing

 Getting published is about getting clients. A decade ago, there weren’t too many options for consultants and professionals to get into print as a book author. If a traditional publisher wasn’t interested in your manuscript, your only other option was to spend tens of thousands of dollars with a subsidy press…

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