How business authors can avoid the poorhouse

Here is solid advice from my favorite publicity expert, Joan Stewart. “If you’re writing a book, or thinking of writing one, please don’t take the quickest path to the poorhouse,” says Stewart, a former newspaper editor.    “Don’t start writing your next book unless you can identify multiple ways you’re…

Continue reading

Play “The Match Game” to find all the clients you need

Remember that old TV game show “The Match Game” with celebs like Charles Nelson Reilly, Fannie Flagg and Richard Dawson?  The contestants tried to match celebrities on funny fill-in-the-blank questions. On the airplane, Stephanie said to Jessica, “I don’t have much confidence in this airline. I just saw the pilot…

Continue reading