Books get you in the door, questions seal the deal

Bye bye baseball season. This is my last baseball analogy until spring training. (Congrats to the SF Giants and their fans.) What happens when you have a face-to-face assessment meeting with a potential client? You should keep track of your batting average: divide the number of qualified prospects you have a free…

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How to get clients by not producing a brochure

I am the anti brochure person. To my thinking, brochures are a tremendous waste of money for consultants and professionals. Rather than creating a brochure, start by writing how-to blog articles. Then turn those blog articles turn into speeches and seminars. Eventually, you gather the articles and publish a book through…

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How to Get a Book Published Fast Through Print-On-Demand

  Being a published author is the quickest path to becoming an expert that attracts new clients. So why doesn’t every consultant, professional, service company and professional speaker have a book? Either they are closing their eyes to an opportunity they do not wish to acknowledge, or the are unaware of…

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