Was Sorensen Kennedy’s ghostwriter, and does it matter?

“Ask not what your country can do for you; ask what you can do for your country.” That goes for ghostwriters too. RIP Theodore C. Sorensen, ghostwriter for President John F. Kennedy,  whose poetic turns of phrase helped immortalize a tragically brief administration. He died on October 31 at the age of…

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Indie publishing vs. traditional publishing

 Getting published is about getting clients. A decade ago, there weren’t too many options for consultants and professionals to get into print as a book author. If a traditional publisher wasn’t interested in your manuscript, your only other option was to spend tens of thousands of dollars with a subsidy press…

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Why Zsa Zsa Gabor needed five ghostwriters

This is why I prefer being a business book ghostwriter. Here is what it takes to be a celebrity book ghostwriter. “You have to be sort of a shrink — taking someone through their life, you need patience and put your own ego away because you’re not the boss,” says…

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Four easy ways for consultants to get published

If you want more clients, you need to speak. If you want to speak more, you need to publish a book. Here are four new books that provide valuable lessons on how to get more clients through a get published strategy.  First the workshop, then the book.  That is the…

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Every business book should tell a story

When I am ghostwriting a business book, I want the book to follow one of eight basic plots. This is from a remarkable book by Christopher Booker, The Seven Plots: Why We Tell Stories. Booker’s point is we not only tell these stories over and over again, we as humans…

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You say The Ghost Writer, I say the ghostwriter

If you are looking to watch a good mystery thriller, the Roman Polanski film “The Ghost Writer” is a well-written tale. The film stars Ewan McGregor as a ghostwriter hired by a former British Prime Minister (Pierce Brosnan) to help rewrite his memoirs. Polanski was the director of my favorite mystery…

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How to Get a Book Published Fast Through Print-On-Demand

  Being a published author is the quickest path to becoming an expert that attracts new clients. So why doesn’t every consultant, professional, service company and professional speaker have a book? Either they are closing their eyes to an opportunity they do not wish to acknowledge, or the are unaware of…

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