How to tune your know-like-trust client marketing machine

If you are like many independent professionals and consultants, trying to find new clients can be frustrating. Maybe you are struggling with your marketing message. Or maybe referrals aren’t paying off like they used to. Maybe you are concerned about wasting time and money on unproductive efforts. If marketing seems…

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Harvard professor offers top ways to find clients

So you want to build a reputation to woo and win clients?  Some of the quickest reputation-building routes are to host seminars, give speeches and write articles.  But why should potential clients listen to you?  Like the old pastor once said, you can’t save souls in an empty church. “Clients…

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