To win clients your book needs your proprietary process

Sometimes a line from a movie says it all. Remember when every burger joint had a secret sauce? In the film “Fast Times at Ridgemont High,” teenage workers from various fast food restaurants reveal what goes into the “secret sauce” for their hamburgers. One says “ketchup and mayonnaise,” and the…

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Four ways other than books to get published

Not ready for the full-fledged how-to business book? There are other ways to see your name and website address in print. These were suggested by Martin Hill, former editor of the San Diego Business Journal. Write a letter to the editor. According to Hill, these are among the most well-read items…

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Indie publishing vs. traditional publishing

 Getting published is about getting clients. A decade ago, there weren’t too many options for consultants and professionals to get into print as a book author. If a traditional publisher wasn’t interested in your manuscript, your only other option was to spend tens of thousands of dollars with a subsidy press…

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Three habits that send consultants to the poorhouse

So what is a poorhouse?  According to the website poorhousehistory.com, 19th century poorhouses were tax-supported residential institutions to which people were required to go if they could not support themselves. They were started as a method of providing a less expensive (to the taxpayers) alternative to what we would now…

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How to tune your know-like-trust client marketing machine

If you are like many independent professionals and consultants, trying to find new clients can be frustrating. Maybe you are struggling with your marketing message. Or maybe referrals aren’t paying off like they used to. Maybe you are concerned about wasting time and money on unproductive efforts. If marketing seems…

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Four easy ways for consultants to get published

If you want more clients, you need to speak. If you want to speak more, you need to publish a book. Here are four new books that provide valuable lessons on how to get more clients through a get published strategy.  First the workshop, then the book.  That is the…

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You say The Ghost Writer, I say the ghostwriter

If you are looking to watch a good mystery thriller, the Roman Polanski film “The Ghost Writer” is a well-written tale. The film stars Ewan McGregor as a ghostwriter hired by a former British Prime Minister (Pierce Brosnan) to help rewrite his memoirs. Polanski was the director of my favorite mystery…

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How to win clients with an extraordinary guarantee

The Sears catalog built its reputation on it.  Rolls Royce has become legendary by offering it.  Federal Express transformed it from a begrudging obligation to a powerful marketing tool.  What is it?  The extraordinary guarantee. And it just might be the key to substantially increasing your ability to woo and…

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