12 ways to attract clients by typing

   Here are 12 ways to market your book or consulting practice. I will be covering this at my Marketing With A Book Summit this May 15-16, 2011 in Minnesota. Columnist for a publication (status based on circulation). Long shot and then sure thing as each column you write is…

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What is your story that attracts clients?

When you want win and woo new clients with articles, books and national publicity – and don’t have an enormous budget to distribute your message — turn to the news wires (I recommend Dan Janal at www.prleads.com ). But first, be sure you’re telling a story that’s worth printing. The…

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To win clients your book needs your proprietary process

Sometimes a line from a movie says it all. Remember when every burger joint had a secret sauce? In the film “Fast Times at Ridgemont High,” teenage workers from various fast food restaurants reveal what goes into the “secret sauce” for their hamburgers. One says “ketchup and mayonnaise,” and the…

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Books get you in the door, questions seal the deal

Bye bye baseball season. This is my last baseball analogy until spring training. (Congrats to the SF Giants and their fans.) What happens when you have a face-to-face assessment meeting with a potential client? You should keep track of your batting average: divide the number of qualified prospects you have a free…

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Indie publishing vs. traditional publishing

 Getting published is about getting clients. A decade ago, there weren’t too many options for consultants and professionals to get into print as a book author. If a traditional publisher wasn’t interested in your manuscript, your only other option was to spend tens of thousands of dollars with a subsidy press…

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How to whip your lazy Web site into shape

If your Web site doesn’t fully engage visitors, you are not alone. But how to make it better without spending a fortune? The answer might be right in front of you at any shopping mall or grocery store. Yes, you can use the science of stimulus-response, also known as retail…

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How business authors can avoid the poorhouse

Here is solid advice from my favorite publicity expert, Joan Stewart. “If you’re writing a book, or thinking of writing one, please don’t take the quickest path to the poorhouse,” says Stewart, a former newspaper editor.    “Don’t start writing your next book unless you can identify multiple ways you’re…

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Four easy ways for consultants to get published

If you want more clients, you need to speak. If you want to speak more, you need to publish a book. Here are four new books that provide valuable lessons on how to get more clients through a get published strategy.  First the workshop, then the book.  That is the…

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Play “The Match Game” to find all the clients you need

Remember that old TV game show “The Match Game” with celebs like Charles Nelson Reilly, Fannie Flagg and Richard Dawson?  The contestants tried to match celebrities on funny fill-in-the-blank questions. On the airplane, Stephanie said to Jessica, “I don’t have much confidence in this airline. I just saw the pilot…

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Top ten movies to inspire consultants to teach

One of the best things professionals and consultants do to boost credibility and find prospective clients is to teach at a university or college extended studies program. I have taught marketing and public relations at the University of California San Diego Extension since 1984. My guest speakers and I have…

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