March 14, 2011
For more information contact Henry DeVries at 619-540-3031 or email@example.com
Conference to also cover top five ways to speak to promote business
Scholarships of $500 off are available for the Marketing With A Book Summit to be held May15-16, 2011 at the Holiday Inn Mall of America in Minneapolis, Minnesota. The normal conference price is $795 but five scholarship winners can attend for $295.
The 24-hour conference runs from 3 pm Friday to 3 pm Saturday. All meals are included.
Conference speakers include Mark LeBlanc, past president of the National Speakers Association; Dan Janal, author of six marketing books and the founder of PR Leads, and Henry DeVries, founder of the New Client Marketing Institute, the event’s sponsor.
To apply for a scholarship, send an email to firstname.lastname@example.org.
“To attract new clients, the best approach is to demonstrate your expertise by giving away valuable information through writing and speaking,” says DeVries. “Getting published can lead to paid speaking engagements, which is a strategy that helps consultants, professionals and entrepreneurs get paid to market.”
The conference will cover the following five ways consultant/authors get paid to market:
- Keynotes and breakouts at association and trade group meetings. A keynote is typically 30 to 90 minutes and usually focuses on a broad topic of interest to all attendees. A breakout session is one of the side sessions at a meeting and last from 45 to 90 minutes. This is the glamour field of professional speaking. Competition is fierce and the big fees go to celebrities (the group is trading on their star status to attract attendees). I put speaking at Vistage groups (formerly TEC) of about a dozen company presidents for half a day at $500 per speech in this category.
- Corporate training. These are typically half-day or full-day seminars and workshops conducted for a private client, usually a corporation, for a group of its employees. This might be the most lucrative field for speaking because there are many companies that have training budgets. Several of my clients who make hundreds speaking for Vistage make thousands when they deliver the same presentations to companies. This one-two punch has made several clients an extra $100,000 per year.
- Sponsoring your own public seminars. This is typically a full-day seminar or workshop where registration is open to the public. You market the event and earn a profit (or loss). This business is about putting fannies in seats. Many times it is a break even proposition getting the attendees there, and then you make your real money selling information products and consulting services at the back of the room after the event is over. Fees can range from $800 to $1,000 per day per attendee all the way down to my three-hour Lunch and Learn seminars for $25.
- Teaching at colleges and for public seminar companies. An alternative to running the seminar yourself is to find a sponsor. This might be for a company like Career Tracks or The Learning Annex. Or you might approach the adult education marketplace through a college or university extended studies program. Typically you might earn 25 percent of what the students pay all the way up to $1,000 for a day.
- Speaking at fundraising workshops where you split the gate. Another alternative to running the seminar yourself is to approach a trade group or association and offer to stage a fundraising seminar. They promote the event to their constituents and you agree to split the profits (typically 50/50 and you may or may not offer them 10 percent of any informational products like books and CDs that you sell in the back of the room after the event).
“Understanding the psychology of clients also provides critical evidence of the validity of the get published and public speaking approach,” adds DeVries. “Professional services and consulting are what economists sometimes call credence goods, in that purchasers must place great faith in those who sell the services. Getting published and public speaking are shortcuts toward building trust.”
Client-Attracting Books and Speeches
The #1 challenge for those promoting a service is attracting high-paying clients. However, many consultants and service business owners feel marketing is too time consuming, expensive or undignified. But science has discovered a better way.
Come and walk away with these top 7 action plans:
- Use the Top 14 Scientifically Proven Ways to Attract Clients (Hint: 5 of the Top 7 Involve Writing and Speaking)
- Capitalize on New Scientific Breakthroughs that Help You Build Instant Credibility With a Book that Builds Your Brand
- Discover How to Publish Your Book With Built-In Marketing in 90 Days or Less
- Take Advantage of the Latest Digital Technological Breakthroughs in Marketing and Printing That Allow You to Publish Easier and Faster than Ever Before!
- Utilize the Steps to Take to Sell Books by the Case and by Special Order (How One Little Book Can Quadruple Your Income and Double Your Number of Clients)
- Work Smarter, Hot Harder with The Lazy Man’s Way to Social Media™: Quick and Easy Online Marketing Shortcuts for Male and Female Authors, Consultants and Speakers
- Say “Bye Bye” to Your Boring Bio and Create Breakthroughs Biographical Sketches, Titles and Topics that Attract Clients Like Electromagnets (We Guide You Through the Process and Give You Immediate Feedback)
Your bonus gifts include:
- Gift #1: 300-Page Manual on Attracting and Enrolling Clients by Getting Published and Public Speaking
- Gift #2: 7 Scientifically-Tested Phrases to Get Clients to Sign on the Bottom Line
- Gift #3: 3 Biggest Public Speaking Blunders that Consultants Make an How YOU Can Avoid Them
Get immediate feedback
You will test your topics, titles and signature stories. Let our panel of experts coach you on how to create book and speech titles to attract clients like magic. In this 24-hour intensive coaching session you will learn how to sell more products and services, obtain valuable publicity, generate client leads, build your reputation and even promote a favorite cause through publishing books and giving speeches.
7 more ideas the summit covers:
- How to create a killer book proposal that excites publishers and speakers bureaus
- How to design a free feeder talk, so you can attract paid seminar attendees
- How to craft a great pitch letter to local, regional or national media
- How to use online sites to sell your local seminars
- How to price your seminar to sell out
- How to create a press release that’s going to get coverage for your book and seminars
- How to build a social media presence that gets clients
Answers to all your questions
This is not one of those workshops where they get you pumped up but fail to give you any real answers. This is not a pitch fest for a whole bunch of products and services. You are going to do a lot of talking about your book and speech ideas. Space is limited. We will honestly and completely answer all questions including:
- How do I get anyone to pay attention to my book or speech in the first place?
- How do I find a publisher?
- How much info do I give away?
- How do I get people to show up for my seminars?
- How do I take advantage of social media without wasting time?
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