Pleased to Media You

For every media topic there is a season

By Henry DeVries

You do not need psychic powers to predict the news. Certain stories appear with regularity. Sex, money and health are the three topics that are always in style. If you can provide new information on these subjects, the media will always welcome your input.

Other topics come in and out of style. Just like there are fashions in clothes and cars, there are fashions in news. To be a quoted authority, think not only news topic but also what is in style for this news season.

Here is a month-by-month list of news topics. Newspapers, magazines, television, and radio are looking for fresh spins on these ageless news pegs.

  • January Fitness, prediction, Super Bowl
  • February Romance
  • March Spring training
  • April Baseball
  • May Moms
  • June Weddings, graduations, dads
  • July Vacations, Fourth of July
  • August Hot weather
  • September Back to school, football
  • October World Series, Halloween
  • November Elections, Thanksgiving
  • December Holidays, year-end wrap-ups, resolutions

Another predictable aspect of media coverage is the anniversary story. For example, major news events are re-examined after intervals of one, ten, twenty, twenty-five and thirty years. Not only does history repeat itself, so does the news.

A quick scan of the following list will help you see what other anniversaries will be making news. Check the list and brainstorm how you could tie-in to with these anniversaries and others.

  • April 4, 2003 35th anniversary of Martin Luther King assassination
  • November 22, 2003 40th anniversary of Kennedy assassination
  • June 6, 2004 60th anniversary of the D-Day Invasion
  • July 20. 2004 35th anniversary of the first moon landing
  • August 6, 2005 60th anniversary of Hiroshima atom bomb
  • December 31, 2005 35th anniversary of the official breakup of the Beatles

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About Henry DeVries

Best-selling author and “marketing with a book” expert Henry DeVries is an authority on typing and talking: how to maximize revenues by writing books and making speeches. He speaks to thousands of business leaders, professionals, and consultants each year, teaching them successful tactics that shine a spotlight on their company, cause, or career. Along with his best-selling books — Self-Marketing Secrets, Client Seduction, Pain Killer Marketing, and How to Close a Deal Like Warren Buffett — the buzz-building tools of Henry DeVries have been used to dramatically increase revenues and leverage marketing budgets for two decades. He speaks to thousands of professionals and consultants each year, teaching them scientifically proven tactics that bring them new clients.

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