Internet publicity expert Dan Janal will speak on “Publicity Tactics to Take Your Business to the Next Level” at the Marketing With A Book Summit this coming November 13-14 at the La Jolla Shores Hotel in La Jolla, California. The conference is for consultants who want to write a business book and authors who want to learn better ways to promote their business book.
For more information on the conference go to http://www.marketingwithabook.com/category/events/“Using publicity to build your expert image is a necessity if you want to create a lucrative and active speaking business that creates a steady stream of income, customers and leads,” says Janal
According to Janal, more than 95 percent of journalists search online for their next story idea. During his session he will cover
- How to ensure your Web site, services and book are found on Google
- How new media and traditional media work together to tell today’s story and create industry-specific experts
- How to be your own online publicist (learn what tools and online resources PR agencies use and the best ways to contact media to get you noticed again and again)
“If you’re not in the media talking about your expertise, you’re at a severe disadvantage because the busiest – and wealthiest – of speakers and authors are using publicity to build their businesses and their brand,” says Janal.
USA TODAY called Janal “a true Internet marketing pioneer.” He is founder and president of PR LEADS PLUS ,which has helped more than 3,000 small business and entrepreneurs get publicity in major media to boost their sales and their careers. PR LEADS PLUS has also negotiated deep discounts on a variety of name brand publicity tools to help business consultants get publicity, including media lists and press release distribution.