The best advice from Day 2 of the National Speakers Association convention in Anaheim was from five-time NY times/Wall Street Journal bestselling author Larry Winget. Larry “owns” the category of personality responsibility. He calls himself the world’s only irritational speaker and “the pitbull of personal development.” He a regular contributor on TV news shows on the topics of money, personal success and business.
“What do you have to offer they can’t get from anyone else?” he asked the more than 1,000 in attendance. He advises experts to speak in 20 to 30 second sound bites. You should be able to explain your philosophy in 30 seconds in a way that gets attention, delivers and message and includes a call to action.
If you aren’t creating both rabid fans and rabid enemies, you aren’t doing it right.
And don’t think imitation of another expert is the sincerest form of flattery. “Imitation is the quickest way to lose credibility,” says Winget.