Ensign had no idea she would sell well over one million copies of her 16-page tips booklet, 110 Ideas for Organizing Your Business Life, when she wrote it in 1991. Or that she would do so in four languages and various formats without spending a penny on advertising. Or that she would teach others, worldwide, how to surpass her results in the tips booklets niche she now owns. Nothing in her background of originally teaching string instruments in public elementary schools or becoming a professional organizer seemed to prepare her for that. Yet her can-do attitude triggered and supported those results. She has made a handsome living and a cross-country move from metro New York to a mile from the beach in San Diego by recycling the same 3,500 words since 1991.
Attendees at Ensign’s session will learn simple and easy ways to transform your knowledge into products to use for marketing and making money, while creating and marketing your books and your business in the process. This entertaining and information-packed session will prompt a new way of thinking about opportunities, many of which are delivered to you throughout your week. She will cover:
- How to get paid for your business expertise
- Seven ways to leverage your content, while writing your book, into immediately saleable products, with minimal costs if any
- How to identify bulk-sale clients right under your nose
- Why selling 10 copies to one person is NOT a “large-quantity” sale
- How to create licensing rights deals for any product, online or offline
- An easy way to increase profits, whether you like selling or not
Founder and Chief Visionary of www.tipsbooklets.com, Ensign now has more than 30 years of worldwide experience with small business owners, corporations and professional associations in numerous industries.
She recently added the collaborative Collection of Experts tips booklets to the learning tools and services she has developed, providing an instant product and an instant marketing tool as a supplement or substitute to a person’s individual booklet.
Details on attending the two-day Marketing With A Book Summit are available at www.marketingwithabook.com/category/events