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Jeffrey Gitomer and I both write columns for the San Diego Daily Transcript. Here is a column, his 100oth by the way, that you might learn from.
Who wants to write a book? Everyone
by Jeffrey Gitomer
At every seminar I give, I ask my audience, “How many of you would like to write a book?” The majority of the audience raises their hand.

And I follow on by stating, “Keep your hand up if you already have the first chapter written.” Almost every hand goes down. One or two hands out of a thousand will remain up.

Seems as though there’s a big difference between wanting and doing.

For the entire article visit

http://www.sddt.com/Commentary/article.cfm?SourceCode=20110706tbk&Commentary_ID=111&_t=Who+wants+to+write+a+book+Everyone