Not ready for the full-fledged how-to business book? There are other ways to see your name and website address in print. These were suggested by Martin Hill, former editor of the San Diego Business Journal.
- Write a letter to the editor. According to Hill, these are among the most well-read items in a newspaper or trade journal, but editors don’t receive as many letters as they would like. “Write a letter commenting on a particular business issue, a news event or a story that appeared in the publication,” advises Hill. Letters should be brief and include your name, address and daytime phone number (in case they need to check a fact).
- Write an opinion column. Hill recommends you choose a topic you feel strongly about and argue your case in less than 800 words. But be careful. Columns that promote a specific company or product will not be used. Sometimes it is a good idea to send the editor a brief e-mail with a thumbnail of what you intend to write.
- Suggest a story about a business trend you’ve spotted recently. Send a brief e-mail to the editor and they will consider it when they make story assignments. Give your credentials on why you would be a good resource to be interviewed for the article.
- Suggest a story idea to one of the columnists in the publication. Typically columnists won’t promote a specific product or service. But they do need spokespeople to round out a story. Always ask if they would publish your website address, but if they can’t you understand. If you don’t ask, you don’t get.