Consultant marketing cornerstone is your book

Being a published author is the quickest path to becoming a subject matter that attracts new customers. So why doesn’t every business have a book? 

Seducing potential clients with information is covered in my book Client Seduction. This was published by Author House, a print-on-demand subsidy publisher.

Thanks to new technologies, today it is not only possible to produce a professional-looking copy of your book for under $1,000, you can also market the book through reputable sales channels.

A decade ago, there weren’t too many options for companies and consultants to get into print as a book author. If a traditional royalty publisher wasn’t interested in your manuscript, your only other option was to spend tens of thousands of dollars with a subsidy press or custom printer.  And then, without ready distribution, good luck trying to sell the books.

But that has all changed because alternative subsidy publishers are able to print both paperback and hardcover books as they’re needed due to the bold new digital publishing technology known as “print-on-demand.” Going digital allows books to be produced in small quantities – even one at a time – almost instantaneously. No longer does publishing require behemoth offset presses, hangar-size warehouses, and fleets of trucks.

About Henry DeVries

Best-selling author and “marketing with a book” expert Henry DeVries is an authority on typing and talking: how to maximize revenues by writing books and making speeches. He speaks to thousands of business leaders, professionals, and consultants each year, teaching them successful tactics that shine a spotlight on their company, cause, or career. Along with his best-selling books — Self-Marketing Secrets, Client Seduction, Pain Killer Marketing, and How to Close a Deal Like Warren Buffett — the buzz-building tools of Henry DeVries have been used to dramatically increase revenues and leverage marketing budgets for two decades. He speaks to thousands of professionals and consultants each year, teaching them scientifically proven tactics that bring them new clients.

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