Being a published author is the quickest path to becoming a subject matter that attracts new customers. So why doesn’t every business have a book?Thanks to new technologies, today it is not only possible to produce a professional-looking copy of your book for under $1,000, you can also market the book through reputable sales channels.
A decade ago, there weren’t too many options for companies and consultants to get into print as a book author. If a traditional royalty publisher wasn’t interested in your manuscript, your only other option was to spend tens of thousands of dollars with a subsidy press or custom printer. And then, without ready distribution, good luck trying to sell the books.
But that has all changed because alternative subsidy publishers are able to print both paperback and hardcover books as they’re needed due to the bold new digital publishing technology known as “print-on-demand.” Going digital allows books to be produced in small quantities – even one at a time – almost instantaneously. No longer does publishing require behemoth offset presses, hangar-size warehouses, and fleets of trucks.