Here is a nice quote from Malcolm Know of the Sydney Morning Hearald. “In Robert Harris’s novel, The Ghost, a ghostwriter who produces the memoir of a retired politician (played in the 2010 movie by Pierce Brosnan) is murdered and replaced. Relationships between ghostwriters and their authors needn’t end up…

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Consultant marketing increases revenues

How can a book double a consultant’s revenue? If you are an independent consultant, then you need to focus on the revenue formula. We don’t know who your ninth grade algebra teacher was and what your relationship was with him or her, but please stay with us. This is as…

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12 ways to attract clients by typing

   Here are 12 ways to market your book or consulting practice. I will be covering this at my Marketing With A Book Summit this May 15-16, 2011 in Minnesota. Columnist for a publication (status based on circulation). Long shot and then sure thing as each column you write is…

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Agenda for May 15-16 Summit in Minneapolis

Marketing With A Book™ Summit May 15-16, 2011 Holiday Inn Mall of America Minneapolis, Minnesota O V E R V I E W   A G E N D A   Sunday May 15, 2011 2 to 2:45 pm — Registration and networking 3 to 3:30 pm – Welcome and “The…

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What is your story that attracts clients?

When you want win and woo new clients with articles, books and national publicity – and don’t have an enormous budget to distribute your message — turn to the news wires (I recommend Dan Janal at www.prleads.com ). But first, be sure you’re telling a story that’s worth printing. The…

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Four ways other than books to get published

Not ready for the full-fledged how-to business book? There are other ways to see your name and website address in print. These were suggested by Martin Hill, former editor of the San Diego Business Journal. Write a letter to the editor. According to Hill, these are among the most well-read items…

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