Agenda for May 15-16 Summit in Minneapolis

Marketing With A Book™ Summit May 15-16, 2011 Holiday Inn Mall of America Minneapolis, Minnesota O V E R V I E W   A G E N D A   Sunday May 15, 2011 2 to 2:45 pm — Registration and networking 3 to 3:30 pm – Welcome and “The…

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What is your story that attracts clients?

When you want win and woo new clients with articles, books and national publicity – and don’t have an enormous budget to distribute your message — turn to the news wires (I recommend Dan Janal at www.prleads.com ). But first, be sure you’re telling a story that’s worth printing. The…

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Four ways other than books to get published

Not ready for the full-fledged how-to business book? There are other ways to see your name and website address in print. These were suggested by Martin Hill, former editor of the San Diego Business Journal. Write a letter to the editor. According to Hill, these are among the most well-read items…

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How to get more consulting clients with teleseminars

What do October, April, and March have in common? These are the top three months for professionals and consultants to host a teleseminar. To make teleseminars fill your pipeline with qualified leads, first scrutinize your proposed topic by asking yourself some hard questions.  If prospective clients attend this teleseminar, what…

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Top ten movies to inspire consultants to teach

One of the best things professionals and consultants do to boost credibility and find prospective clients is to teach at a university or college extended studies program. I have taught marketing and public relations at the University of California San Diego Extension since 1984. My guest speakers and I have…

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Every business book should tell a story

When I am ghostwriting a business book, I want the book to follow one of eight basic plots. This is from a remarkable book by Christopher Booker, The Seven Plots: Why We Tell Stories. Booker’s point is we not only tell these stories over and over again, we as humans…

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